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TARGET MARKET
Your target market
is the group or various groups of people who you would like to re-act in
some way to your advert. their reaction depends on the adverts call to
action, and can be any one of the following or perhaps even a
combination:
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click on the link and open a page in your own web
site, or any other web site of your choice.
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click on the link and send you an email
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Fill in a form of some sort
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phone you or send you a fax
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Visit your place of business
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any other action of your choice
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PRODUCT OR DESCRIPTION You will need to describe your
product or service in some detail so that we may be able to connect your
target market with the correct key words of your advert. this is a
rather time consuming section and is where most of your costs are
incurred because of the time taken to match your product with
appropriate keywords for your target market.
ADVERT TYPE |
YOUR BUDGET If you have a large budget you may consider
running your own domain and associated web pages as a complete web site,
or if your budget is very limited you may consider a simple email link
that your prospective customers may send you an email directly from the
advert.
you may even have a combination of various advert elements if you
have a really huge budget. |
