Your target market is an important part of your advertising campaign as this will determine your keyword base set that you will be using within your copy.

Your target market will also determine the lay out and  structure of your advert. As an example if you were selling hats to old men you would not have a funky looking page with links to night clubs, and high fashion for teen age girls,  but rather a mellow page with links aimed at this specific target market.

Our pages on info4u are all relatively mellow and are aimed at the general tourism market, including both Domestic (South African) and foreign tourists . Our target market base is any body who lives in Umkhanyakude or any one who wants to find out more about tourism or business opportunities within Umkhanyakude.

Umkhanyakude includes

• the iSimangaliso wetlands park
• the Elephant Coast
• The greater St. Lucia wetlands park and surrounding rural areas
• The North Coast of Zulu land
• Hluhluwe and surrounding areas
• Mkhuze and surrounding areas
• Hlabisa and surrounding areas
• Jozini and surrounding areas
•  Cape Vidal, Mapelana, Sodwana bay, Kozi Bay,
• 5 local municipalities
  • Mtubatuba
  • Jozini
  • Hlabisa
  • Umhlabuyalingana
  • Big 5 False Bay
• Ingwavuma and surrounding areas

Our target market is not a closed group but is inclusive of all persons interested in any activities in the regions mentioned above, which means that we have a huge target market, and that your advert will be relevant to some body within our target market.

Your target market will thus be included in our target market to some degree, and Info4u pages are well indexed by a variety of search engines, so you have a fair chance that your advert will be seen by a large cross section of the world public.

You need to evaluate your product or service carefully and determine your target market carefully, as key words will be chosen according to your target market.