IMPORTANCE OF KEY WORDS
Spiders determine a web site's relevancy based on the keywords and keyword phrases that appear throughout the site. Points are awarded based on such factors as how many times the keyword is repeated, where the keywords appear, how the keywords are used, and how the keywords are positioned in relation to one another.
Sites can also be penalized for improper use of keywords. For example, sites that repeat a keyword umpteen gazillion times in the hope of ranking higher, will inevitably find that they don't. So, obviously, your objective should be to optimize the use of keywords through a balanced approach.
Send an email to admin@mtuba4u.co.za and a
Mtuba4u customer care staff member will assist you with updating your key words lists and
other meta tag information, or visit
these web pages
The process of selecting keywords should begin with an open and honest evaluation of what
your site is about. Remember, you want to define the site - not define your most hoped for
audience. Also, defining your site in this manner can be especially helpful to you when
submitting your site to directories like Yahoo. It forces you to define where you should
be placed.
If you ask most people what their site is about, they'll probably give you a one or two word answer. Unfortunately, there are probably a million other web sites out there fighting for the same two words. Consequently, you have to go beyond that, and perform an evaluation of your pages to determine the best keywords and have these placed within the meta tags of the relevant pages of your web site.
Visit the
our
advertising section to do it yourself, or give a call and they will help you with this
intricate evaluation and ensure that your web site gets the visitors you want, by
upgrading or adjusting the HTML code and meta tags within the back ground information of
your web site's pages..
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