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Information about Umkhanyakude
District Municipality KZN south Africa |
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Why register your information with a search engine Advertising on the internet means that you need to do a little more research than you would do if you were to place your advert in the print media. Have a look at the different options which are available from mtuba4u and if you would like to know more fill in the advertising form and a mtuba4u Customer care staff member will assist you with the evaluation and feasibility of placing your advert within our pages. Where you place your advert is actually of less importance than the key words, page title, page description or link popularity, as these are the main criteria which a search engine uses to allocate points for your web page and locate your advert. Key words are placed within the HTML code of a page. These are used by search engines to speed up the searching process. Points are allocated to each word within your entire website by a search engine. If you have a key words list within the HTML code then all your words score more points and those within the list get an even greater score. The list returned after a search often contains thousands of pages and looking through each one can be extremely time consuming. When most search engines return a list of websites found containing the word or words you entered in the search for dialog box, they return the top 10 or 20 results first time around, and if you did not find what you were looking for, then you may dig deeper into the list. What the above means in simple English is that you must choose you keywords very carefully and include the incorrect spelling of some words within the list because many people spell their words as they say them, and some are not actually English speakers, so the do not know how to spell correctly any way. If your target market is foreigners, then use keywords spelt correctly in their home language and you may net a few extra that way. Page titles are important if you want your information to be found.. Think of a good title which will cause the visitor to open that page when it is read. Many search engines double the score for your keyword list and give your entire site a higher rating if you use page titles within your website. Most search engines actually display the page title, the date the page was last updated and a word score. This will assist the end user or visitor in selecting the page on which the required information may be. Page descriptions are often left out by web site designers as most do not see the purpose, and one also needs to have some knowledge of html to do this. These descriptions are used by search engine robots to evaluate your page and give it a rating. This rating is used in conjunction with the key words list as well as your page title and page description to give your page a score. This score is processed with individual words to give each word a final score. These scores are listed within a huge database containing your page URL, every word on your page with its own score. Often by just adding a page description you may move your page a considerable distance up in the rankings. Choosing a page title and page description is a difficult task if you want good ratings from a search engine. Words which are in your key words list, your page description and your page title score more points than words not in the list, not in the title or not in the page description. This limits the words available to you to choose from, when creating page titles and descriptions. Points are allocated to every word within you website including all your HTML code and any other code such as JAVA, Visual Basic, C++ or any other high level language. When a programmer codes your data be sure to tell him / her to use specific words which you will have placed within your key words list for the variables that he will be using where possible. This will help to get your page higher up on the rankings, as identifiable words within the code score considerable more points. |
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